Why Mobile Marketing Campaigns are so Effective for Customer Engagement

Rajesh Rajaram, TM Editor, Oct 19,2017 Breaking up with your site's design.

If you want to connect with your target customer and keep them coming back again and again, then you need to make sure that you are utilizing mobile marketing in the right way. Companies that are slow to jump on the trend of mobile marketing are missing out on amazing opportunities, and there are a few reasons why you need to integrate these platforms into your strategy.

Repeat Customers vs. New Customers

According to recent stats, it has been said that it is cheaper to focus on the retention of your current customer instead of always trying to connect with new customers. In fact, it is five times cheaper to focus on retention!

If you want to save money on your marketing costs and help your business grow at the same time, then customer retention should be at the top of your priority list. Mobile marketing is a great platform that can be used to help you improve your customer retention by increasing the interaction with your current customers.

Why is Mobile Marketing so Effective?

There are several reasons why mobile marketing is so effective. First, you need to remember that people spend a lot of time on their mobile devices. Many people are constantly attached to their smartphone or tablet, giving you the opportunity to connect with them at any time during the day.

Another reason that mobile should be a focus in your marketing campaign is because this platform can be catered to match each personís individual needs. Using data gathered in several ways, you can have the marketing messages individualized based on each personís profile.

Tips for Mobile Marketing

Improving customer engagement is more than just sending out a few messages through a mobile platform. There are specific techniques that can be used to help you improve your strategy. Here are a few things that you need to consider:

  1. Timing and Location: One of the reasons that mobile marketing is so effective is because you have the ability to connect with people in a specific location or at a specific time. Using the customerís location, you can optimize the mobile interaction to increase the likelihood that the person will engage with your company when they are ready to make a purchase.
  2. Exclusive Deals: Customers love the exclusivity of having a coupon that wasnít available to the general public. Mobile applications allow you to deliver these coupons to them at the perfect time, increasing customer loyalty and repeat purchases.
  3. Brand Engagement: Strengthening the relationship with the customer can be achieved with brand engagement, and mobile platforms make it easy for your customers to engage with your company. Provide ways for people to participate, such as content contributions, online conversations, and anything else that lines up with the product or service that you are offering.

Investing in mobile marketing is one of the best ways that you can improve your marketing campaign. These methods are creative and interesting, and an integral part of an effective marketing strategy.