Founded in 2003, S5 Wireless has engineered a revolutionary new low-cost technology that, when embedded in or attached to items of all kinds, enables them to communicate and be located by their owner anywhere in the country within the S5 coverage area. The world of wireless technology for device location and telemetry faces four prominent barriers that prevent current technologies from addressing the majority of application needs. These barriers include: cost, transmission range, signal penetration, and battery power. While existing wireless technologies do meet certain needs, overcoming one barrier often means relinquishing another desired benefit. And of course, the ultimate cost of the device and/or service determines what will be successful in the marketplace.