Boost Mobile® is a lifestyle-based telecommunications brand focused on offering premium Pay As You Go wireless phones and voice data services to the youth market. Boost Mobile is among the fastest growing wireless services in the U.S. and now has 4.3 million customers – the majority of which are under the age of 25. According to customer surveys, the top reasons why young people choose Boost Mobile are for the "Boost Walkie-Talkie," "Company I can trust," "Treats me like a valued customer" and "Rewards me for being a loyal customer."