Founded in 1987, The GSM Association (GSMA) is a global trade association representing more than 700 GSM mobile phone operators across 217 territories and countries of the world. In addition, more than 180 manufacturers and suppliers support the Association's initiatives as associate members. The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than 2 billion customers - over 82% of the world's mobile phone users.