At the dawn of the cell phone age, Wireless ZoneĀ® founder Russ Weldon started an instantly successful business called "The Car Phone Store" in Wethersfield, CT, in 1988. From the moment it opened, it was a model that begged to be replicated. But Weldon knew it would be a challenge to find high quality managers for multiple locations, and he was certain that engaging customer service was as integral a part of the winning formula as carrying an in-demand product.