Verascape has revolutionized the telephone commerce channel by intersecting voice automation technology and real-time customer data. For most direct marketers, the telephone is still the way 60% or more of customer interaction is accomplished. The traditional agent-based model is becoming more expensive — and often less effective — than emerging web-based self-service models. Verascape delivers the sophistication of web self-service and ecommerce via the telephone channel, using professional, high quality natural language speech services, and real-time customer data. The result is personalized, intuitive and fast self-service solutions at a fraction of the cost of call center agents.