Ríkisútvarpið RUV - The Icelandic National Broadcasting Service - is an independent public service broadcaster, formally owned by the Icelandic state. It started operation in 1930. RUV is financially independent, its principal sources of income being the licence fee and revenues from advertisements. RUV's income can only be allocated for broadcasting purposes. RUV operates one television channel and two radio channels that cover the whole of Iceland.