Esato was founded in the year 2000 and was mainly targeted at Sony Ericsson mobile phone users. We started with a couple of services offering free monophonic ringtones, grayscale logos for the Ericsson T39 and R520 models. We have expanded the service to include free color backgrounds for over 50 mobile phone models. Other popular services are the discussion forum for anyone interested in topics about mobile phones and accessories. Even if the focus is targeted at Sony Ericsson owners, we also have separate forums for owners of other brands. The most popular sections are the discussion forum, free K700i themes, videos, free color backgrounds and a service where users can upload images from a PC and download a converted image down to their mobile phone.