Areeba is a new global brand which made its appearance in the Sudanese telecommunication market in July 2005. The company, through its legal entity Bashair Telecom, won the second GSM license in Sudan in September 2004. Areeba’s first project has started in 1990 in Ghana then Benin following in 1999, Syria in 2001, Liberia 2002, Yemen in 2003, Cyprus and Guinea Bissau in year 2004, Guinea Conakry and Afghanistan 2006.